Marketing strategy for hotel school





The Uganda Tourism and Training Uganda’s leading institution for training and educating competent workforces in tourism.

Excellent tourism for so much natural beauty

in Uganda

To shape the marketing plan at UHTTI, Eric Decroix was recruited as a coach! Eric, with a lot of experience in marketing in Africa, traveled to picturesque Jinja to think together with the management about the marketing strategy of the school and the hotel.

Together with UHTTI, Eric designed a strong and professional marketing plan. The objectives of the plan are to perpetuate the image and reputation of the school and the hotel. In addition, Exchange will assist the academy in implementing this plan. Where necessary, Exchange will provide the right marketing expertise.

This plan must ensure that even more students find their way to the academy as the reference in tourism training. In addition, UHTTI hopes that her reputation precedes her and that tourists want to visit the brand new hotel because of her good name and professionalism. Highly recommended!


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