Say ‘Cheers’, to social fruit juices!

Delight (U) Ltd.

Programme Coach
Jos Craemers
Company partner
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Profit and social engagement go hand in hand 

Delight (U) Ltd. is a private business that has been producing and selling fruit juices on the Ugandan market since 1996. Under the name ‘Cheers’, you’ll undoubtedly find their fresh juices in all local supermarkets. One to remember!  

The administrative centre of the company is in Kampala, but the actual corporate activity takes place in the Nwoya district in North Uganda.  

The presence of Delight in the region has a clear social and economic impact on the local society. Together with the Danish group aBi Trust, the juice producer is the driving force behind the establishment of the Nwoya Fruit Growers Cooperative Society. This is a cooperative that brings various groups of small farmers together in ‘grower groups’. Thanks to the establishment of the Growers Cooperative, the local farmers receive a fair price for their products. This is an important step forward in the fight against poverty. And it’s happening in an area that was ravaged by the Lord’s Resistance Army not long ago. 

Thanks to its social work for the North Ugandan region, Delight has been included in the prestigious list of ‘Companies to Inspire Africa 2019. 

A big step towards self-sufficiency

In 2019Delight began a collaboration with UDC, the government authority for agricultural development, for the construction of a new factory in the Nwoya district. The new factory will be an important move for Delight. Every step in the production chain will be included in the company’s own operations. Delight will cultivate and grow its own fruit, partly via a partnership with the Nwoya Fruit Growers Cooperative Society. Delight will be able to process the fruit into juice itself and take care of the distribution and sale of the juices on its own. In doing so, both Delight and the government hope to become more independent from neighbouring companies that currently control a great part of the market. 

Cooperative as a lifeline

To ensure sufficient supply of fruit to the factory, good coordination between Delight and the Nwoya Fruit Growers Cooperative is crucial. Exchange will act as a facilitator in this relationship. For example, we will set up a post-harvesting system in collaboration with the cooperative to get a correct estimate of the harvest. Furthermore, the Delight training center will be used to further train the cooperative and logistical issues will be dealt with. In this way, Delight can continue to live up to its reputation as a smart company. Where profit and social engagement go together.

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Preparing fruit growers for the market

in Uganda