In most of the five focus countries where Exchange is active, the tourism sector makes an important contribution to GNP. Because the sector is often still relatively “young”, there is no quality training. Exchange responds to that. There is still a long way to go to achieve a tourism sector that meets international standards and yet is supported by local entrepreneurs.

Exchange wants to support and guide local tour operators, hotels, travel agencies and travel organizations towards a sustainable, high-quality operation. However, an important criterion for cooperation is that it must be about sustainable tourism, with respect for nature, culture and human rights.